Lincoln Project has released two scathing ads targeting former President Donald Trump, showcasing their signature blend of humor and biting satire. These ads, designed to highlight Trump’s past missteps and current controversies, have not only entertained audiences but also served as a powerful critique of his political antics.
The First Ad: “Make America Cringe Again”
The first ad, titled “Make America Cringe Again,” takes a comedic approach by featuring a montage of Trump’s most cringeworthy moments—ranging from awkward public speeches to questionable social media posts. The ad opens with a voiceover saying, “When you think you’ve seen it all, Trump proves you haven’t!” Clips of Trump struggling with basic facts and fumbled statements are interspersed with over-the-top graphics, making the audience laugh while simultaneously calling out his incompetence.
The use of exaggerated sound effects and catchy music amplifies the absurdity of the situations, driving home the point that a leader should embody competence and confidence—not cringe-worthy blunders. The tagline at the end, “Is this really who you want back in the White House?” lingers long after the video ends, effectively questioning Trump’s fitness for office.
The Second Ad: “The Trump Show”
The second ad, “The Trump Show,” parodies the former president as if he were the star of a reality TV series. Using playful graphics and an upbeat soundtrack, the ad frames Trump as the main character in a farcical show filled with drama, chaos, and absurdity. Clips of Trump’s infamous antics, including his Twitter rants and baffling press conferences, are cut together with dramatic narration that likens his presidency to a never-ending circus.
“Coming this November: The Trump Show, where every episode is a new scandal, and the finale is anyone’s guess!” the narrator declares, humorously suggesting that Trump’s return to politics would bring more chaos than clarity. This ad cleverly mocks Trump’s reality TV persona, while simultaneously emphasizing the unpredictability and instability he represents.
Public Response
The response to these ads has been overwhelmingly positive, with many viewers praising the Lincoln Project for its creative approach to political commentary. Social media platforms have erupted with shares, memes, and comments, as people express their appreciation for the humorous yet poignant message.